Adobe Photoshop
This Advertising and Art Direction project aimed to create a guerrilla advertising campaign for Café Bustelo. The campaign was designed to highlight the product's large size and volume, as well as the strength required by consumers to handle both its size and deep flavor. The goal was to execute a campaign that was unexpected and unique, resonating with consumers in unconventional spaces such as the bus stop, gym, and indoor rock climbing space.
Skills: Research & Analysis, Conceptualization, Advertising Campaign Development, and Art Direction