Adobe Illustrator, Adobe Photoshop, and CO2 Laser Engraver Cutting Machine
The “Mind Your Balls” campaign promotes boba safety in non-judgmental ways. My goal is to encourage boba enthusiasts to stay mindful while enjoying their drinks without shaming their pre-existing routines, inspired by the concept of shikake (“a physical and/or psychological trigger for behavior change”).
The campaign showcases a range of design interventions: a zine (also acting as a straw carrier) explaining the MYB toolkit, wooden keychains that act as collectibles and reward cards to promote reuse, playful drink sleeves featuring our mascot “Tapio” (see if you can spot his arch-nemesis, “Mr. Boba”), laser-cut wooden lids that double as coasters, custom vellum-printed straws for a unique look, and an eye-catching drink carrier that serves as a conversation starter and photo prop.
Skills: Research, Lasercutting (Craftsmanship), and Branding
Campaign Statement
Printed Deliverables
Zines
Drink Sleeves
Drink Carrier
Lasercut Deliverables
Statement
Front
Back
Reversible Lid/Coaster
Reversible Keychains/Reward Cards and Custom Straw